How Do You Gain The Advantage?

Two Ways:
- Establish "Web Presence"
- Streamline Your Processes

What is Web Presence?

A look, feel, and overall impression from your web site that causes your customers to visit again and again is web presence.

How does a business go about creating a great Web Presence?

Placing your business on the web is prerequisite to gaining web presence. Other elements that build a great web presence are features like, easy site navigation, rich sources of information, ease of use and an attractive look. Web presence expands your customer base beyond traditional boundaries. It gives businesses broad exposure on the Internet at a low cost.

Web presence will expand your customer base and your capacity to serve them.

Customers can find information they need at any time of the day or night no matter where they are in the world. After customers learn about your products, they are more likely to place orders at your web site. This reduces your sales staff work load.

Having my web presence built by Impresa saves me money.

Once the web site is developed by Impresa, you can quickly and easily change your site on the fly to:
  • Feature new products and services.
  • Add or edit press releases, articles, or news which are automatically formatted and layed out by Impresa's use of middleware technology.
  • Change graphics or photos in seconds.
  • Almost anything you can think of!

This can be done anytime you choose without the need of hiring a programmer.

You will be able to maintain and update your site yourself with no programming involved. How is all this possible? By building a technology around your site that will make its content dynamic. This is what Impresa does. Impresa's experience and capabilities are driven by 17 years of software design and development and by keeping up with what's cutting edge.

What do you mean by "Streamlining Processes"?

Often companies tend to develop processes like sales, product quote systems, customer relation managment, or IT problem tracking over time and as needs arise. General office tools like e-mail, spreadsheets, wordprocessors, databases, off-the-shelf software, etc. are often placed within a process to accommodate a task.

In time employees often find themselves in a convoluted, time consuming and error prone process. These processes can be streamlined into single applications for company wide use. Current database storage can be used and even enhanced to bring a complex process into a single web based application. Employees will then find themselves accessing a company portal of singular streamlined applications to help them expedite the task at hand.


Ok, please tell me a little more about what Dynamic Content is on a web site...

Dynamic content is a feature that allows customers to view up-to-date information and is based on input and choices they make on your web site. Unlimited types of content are possible through this methodology. For example a knowledge base of information can be available which could even include Frequently Asked Questions (FAQ) which will keep customers informed. This FAQ could be changed at any time, on the fly by a non-programmer right from a regular workstation or desktop system.

Get the stats on who's been visiting your web site.

You can also know who has been to your site and what they looked at. Impresa can even provide a feature for site statistic tracking and reporting which you can request from the web site at any time. It can contain information such as who has viewed your products and/or services at your web site. The possibilities are unlimited for content and reporting.